Building Your Professional Brand With A Custom Email Address

306 billion is the number of emails sent on average in a single day in 2020, according to Statista. And the numbers keep growing: the estimated daily traffic for 2025 is 376.4 billion messages sent and received. A report published by 99 Firms says that Over 3 million emails are sent every second, 95% of consumers check their emails every day with an 81% open rate for mobile and that 60% of consumers report purchasing after receiving a promotional email. For every dollar spent on email marketing, you can expect a return of $42, according to Oberlo.

How many times have you been asked for your business email? shadow911@yahoo.com does not contribute towards building a professional image. It is easy to set up and use a free email account from Outlook or Gmail, but if you want to make the most out of your email account, it is best to spend some money and forget about the free options.

The Benefits Of Having A Professional Business Email Address

There are many benefits to creating a professional email address. Your email address is a very cost-effective marketing tool, and it is also a way to develop relations with current and potential customers. But there are other reasons to use your company name in the domain portion of your email address. Let’s take a look at some of the most important benefits:

Branding

Every email that you send to your customers reflects your brand name and contributes to brand recognition. Email marketing services such as MailChimp or ConstanContact require using a business email address to send out email campaigns and customer communications. Spam filters routinely filter out free email accounts, and it makes it more difficult, if not impossible, to communicate with corporate clients.

Professional Image

A professional business email tells your audience that you run a real business that offers legitimate services. It sends the right impression and builds trust in an era of constant spam and increased phishing activity.

Increase Sales

One of the most damaging things for your brand is receiving an email from joe69@aol.com offering products or services from your company. You can’t build trust if you don’t use your company name in your professional communications. Using a verified domain name that matches your website address avoids spam filters and increases the open rate.

What Should You Do Next?

If you are still using a generic email account from Gmail, Outlook or your ISP, you need a domain name and a professional email address that matches your brand. Investing the time and money on your digital identity is a way of separating yourself from phish scams and cybercriminals.

With a business email address, you truly can open doors for your brand. You can communicate openly to customers and clients, empower your sales team, and make customer service teams responsive to any inquiries. 

If you are not sure how to get started, you can contact us for more information:

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